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The concept ‘Branching Out’ stemmed from the high levels of connectivity through the project’s convenient location within the heart of Doha.

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The term 'Branching Out' is synonymous with growth in both nature and business lexicon. It has positive connotations and suggests healthy foundations, which is what this project aims to achieve.

This proposal for the 4-Points Sheraton business hotel extension intends to bring comfort and serenity to its end user by embracing and reminding them of the connections we have to nature, through abstracting fractals that are found in nature repetitively on both micro and macro scales.